Day 16: Regroup and Evaluate Options
Let’s take a closer look at what kind of work will be involved if we want to move forward with PPC. We have three viable options if we want to compete in the PPC arena.
Option #1: Create a review page. Compare 3 to 5 products.
- Buy and review the products myself. Not very likely since I don’t have a dog and I’m not qualified.
- Hack together my reviews from other reviews, testimonials and the sales pages. More likely. And cheap.
- Find someone to write the reviews for me (outsourcing). Possible sources would be elance.com or hanging out on forums and posting an offer. I’ve heard some great things about the latter method. This will cost me a bit of money but probably not too much. I could offer someone $25 for a review if they’ve used the book. The advantage of this method is that I would have some original content that I could then post to article sites to bring in traffic. The downside is that it will take a few days to get it together and get the reviews.
Option #2: Add some bonuses for buying the product through our site (and put that in the ad).
- I would need to come up with some bonuses. Usually the best thing to use for this is a companion product you create yourself that enhances the value of the main product. That could be a video tutorial, ebook with extra resources, that sort of thing.
- PLR or MRR products could work for this. MRR (Master Resale Rights) are ready made ebooks that I would have the rights to sell or give away as bonuses. PLR (Private Label Rights) are similar but usually come in a rougher form and need some work. You are free to rewrite them as you see fit. There are lots of them around for cheap.
Option #3: Do one of those “this is a scam” ads and then turn around and recommend the product.
- This kind of strategy works well with option #2. You can pull them in saying that the product doesn’t work as is but if you use this extra “ingredient X” it makes it all better.
- Or the ad could say “Is SitStayFetch a scam? Click here to find out” and then just have a recommendation page that weighs the pros and cons a bit.
I think I’ll look into the PLR/MRR market and see what I can find in the “dog training” niche. I’ll do that tomorrow.
Sidetrack: I want to take a minute to do a little psychological exploration.
What do people want to see when they come to my site? Let’s jump into our visitor’s brain for a minute via a short ”stream of conciousness” exercise. I’m going to put myself in the position of the guy who just got a puppy.
“I just bought a new puppy. He’s making a big mess all over the carpet and I’m thinking that I better potty train him. For that matter I might as well look into some general training ideas. That way I can have a nice obedient dog that won’t chew my slippers and might even bring me a newspaper. I think I’ll start by searching on Google for “dog training”. Oh look, there’s an ad that says it has a sure fire way to train my puppy for life. There are a bunch of ads but I think I’ll give this one a try. Here’s a site that looks professional. They seem to have some resources on dog training and there is a short review of this puppy training book. I’ve never bought an ebook before but they are saying that I can download this instantly without having to wait for shipping and that it’s a secure payment method. I’ve heard of Paypal before. It says here that ebay owns them so they must be allright. The book comes with a money back guarantee and the guy recommending it sounds sincere. I might as well give it a shot. I don’t feel like looking around for a lot of books and I can get started tonight if I get this one.”
Doing this kind of exercise gives us some insight into one type of a customer we could be marketing to. This example is someone who’s not that used to buying stuff over the internet but is reasonably computer literate. We need to alleviate his concerns about buying a “digital product” and putting his credit card online. We need to stress the benefit of buying the product now as a digital download and convince him that we are sincere in our recommendation. If we really want to fine tune our site we could do this a few more times with other types of visitors in mind.
I bought an ebook today called “The death of adwords”. Biggest puffball of fluff I have ever read. I’m halfway through it and he’s managed to say absolutely nothing in a lot of words. It was only $2 but my time is worth more than that.
mike
www.profitmuse.com
:8^)
November 9th, 2007 at 10:25 pm
After paying money for profitmart site noone is there to hear and solve ur problems. Emails are not replied. No one is there for online/offline chat. offline messages are not replied back.
In there sales letter they promise to remain with you (guaranteed)
but you are helpless because you find none to stand with you.
Clickbank pays nearly 75% commission on sales. But as per profitmart terms of agreement you will get 50% of it. It means 37.5% is yours. out of which ur marketing expenses are nearly 15% and then you have to pay monthly charges also which goes nearly 5%. After paying all of them you get a meagre 15%-17%. A beautiful robbery.
November 10th, 2007 at 12:28 am
You’re right about the lack of support but I don’t think you’re right about the clickbank commissions. I read the TOS and it is a bit misleading but I’m pretty sure the 50% just refers to member referrals. I don’t think they could actually take a portion of the other income without being the ones who pay it out. I’m more concerned with never getting any clickbank sales in the first place.
mike
:8^}